- media strategy
- /'mi:diə ˌstrætədʒi/ nounaction plans for achieving media objectives
Marketing dictionary in english. 2015.
Marketing dictionary in english. 2015.
media strategy — UK US noun [C] MARKETING, COMMUNICATIONS ► a plan for advertising a product or service that includes newspapers, magazines, television, radio, and the internet: »The group is looking for a single specialist to design its global media strategy … Financial and business terms
Media strategy — Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience… … Wikipedia
Media manipulation — is an aspect of public relations in which partisans create an image or argument that favours their particular interests.[1][2] Such tactics may include the use of logical fallacies and propaganda techniques, and often involve the suppression of… … Wikipedia
Strategy video game — Part of a series on … Wikipedia
Media literacy — is a repertoire of competences that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms. Contents 1 Education 2 History 2.1 United Kingdom 2.2 Australia … Wikipedia
Media naturalness theory — was developed by Ned Kock. This theory is sometimes referred to as the psychobiological model[1], or compensatory adaptation theory[2]. It has been used to understand human behavior toward technology in various contexts, such as: education[3],… … Wikipedia
Media Planners — Media Planner is a job title in an advertising agency or media planning and buying agency [ [http://www.capstonemedia.com Capstone Media ] ] , responsible for selecting media for advertisement placement on behalf of their clients. The main aim of … Wikipedia
Media Chinese International — Limited Format Broadsheet Owner Media Chinese International Limited Language Chinese Headquarters Malaysia Official website [1] … Wikipedia
Media Engagement Framework — The Media Engagement Framework The Media Engagement Framework is a strategic construct used by marketing professionals to understand the behavior of social media marketing based audiences. The Media Engagement Framework consists of the… … Wikipedia
Media reform — refers to proposed attempts to reform mass media towards an agenda which is more in tune with public needs and away from a perceived bias toward corporate (or, in many cases, government or political) biases. Media reform advocates also place a… … Wikipedia